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To Get in to your home buyer’s wallet, you’ve first got to get in their head

If you’ve been through the home-searching process at some point in your life, I don’t have to tell you how emotionally draining the experience can be. From open house to closing, there are many elements a buyer has to consider on top.

Of a number of mini compromises that need to occur between all parties to make any deal work.

https://www.washingtonpost.com/news/where-we-live/wp/2016/08/22/to-get-into-your-home-buyers-wallet-youve-first-got-to-get-into-their-head/

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